Risk Communication Requirements for Special Target Groups in a Long Lasting COVID-19-Ccrisis

  • Funded by Bundesministerium für Bildung und Forschung [German Federal Ministry of Education and Research] (BMBF)
  • Total publications:0 publications

Grant number: 01KI2091

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Key facts

  • Disease

    COVID-19
  • Start & end year

    2020
    2021
  • Known Financial Commitments (USD)

    $243,550.55
  • Funder

    Bundesministerium für Bildung und Forschung [German Federal Ministry of Education and Research] (BMBF)
  • Principal Investigator

    Prof. Ortwin Renn
  • Research Location

    Germany
  • Lead Research Institution

    DIALOGIK gemeinnützige Gesellschaft für Kommunikations- und Kooperationsforschung mbH, Stuttgart
  • Research Priority Alignment

    N/A
  • Research Category

    Policies for public health, disease control & community resilience

  • Research Subcategory

    Communication

  • Special Interest Tags

    N/A

  • Study Type

    Non-Clinical

  • Clinical Trial Details

    N/A

  • Broad Policy Alignment

    Pending

  • Age Group

    Adults (18 and older)Older adults (65 and older)

  • Vulnerable Population

    Unspecified

  • Occupations of Interest

    Unspecified

Abstract

Abstract: Challenges to risk communication in the Sars-CoV-2 pandemie will increase over time.Special forms of communication, both in terms of contents and modes, have to be developed for different target groups: Older people are more vulnerable to severe variants of the illness, younger people, by remaining mobile when infected and tending to be less compliant to rules of social distancing, might play a larger role in spreading the virus. This study will explore the major risk perceptions and behavioral intentions of different target groups. Communication methods and formats will be designed that promise to foster adequate behavior thus leading to risk reduction. The chain from risk perception, awareness, willingness to act up to behavioral change will inform the analysis. The risk perception paradox describing the gap between risk perception and protective action, can be addressed by identifying the opportunities of and barriers to risk adaptive behavior and enabling target-specific and inclusive risk communication. A long-term COVID-19- risk communication program will be established that is still effective when the peak of the crisis has been passed but protective action is still needed.The project will use survey methods in conjunction with focus groups and consensus methods (e.g. Group Delphi). This study will aim at providing a long-term risk communication manual, based on empirical and risk communication experience and a consensus among communication experts. Effective communication will reduce risks to health and live and can contribute to a better health record.; Research Type: social sciences; Study population: individuals of two age groups, 18-30 years of age and 50-70 years of age